What, in other countries, we call Valentine’s Day is somehow the equivalent of Love and Friendship day or (Amor y Amistad) in Colombia. It is a day in which Colombians exchange greetings, chocolates, cards, etc., whether it is for your mother, your friend, your co-worker or your partner this day is flexible.
It is a tradition for Colombians to play a sort of secret santa with their friends, family or co-workers in which you exchange gifts on a specific day (not always the exact day of Love and Friendship).
Photo from Flickr user Thor